Many street-side businesses compete with neighboring companies to gain the attention of passersby. Whether your customers usually arrive on foot or by car, giving some extra attention to your storefront may increase your business’s curb appeal.
- Keep It Clean
One of the simplest things you can do to prevent a potential customer from dismissing your shop is to keep your entryway dazzlingly clean. Tidiness is important for all types of companies, though it is especially crucial for those offering food or hospitality services. Be sure to keep your windows clear and to look into floor polishing Manhattan NY.
- Maximize Accessibility
Customers frequently choose not to enter a store based on factors they may not even be aware of. For example, if your shop appears cramped and cluttered, people may subconsciously opt for a more open space. Be sure to keep your entryway unhindered by racks or shelves of merchandise. Additionally, be sure to consider how you can make your location more accessible for customers using different types of transportation. Bike racks, for instance, are a plus.
- Provide Information
For your less spontaneous patrons, it is helpful to post clear information outside your store. For example, it is a good idea to include signage that communicates your daily business hours. Depending on the product or service you offer, you may also want to offer more detailed information for customers to peruse as they walk by. For instance, you could place a menu outside if you own a restaurant.
- Give a Warm Welcome
A final piece of advice for making your storefront as compelling as possible is to greet people as they enter. While it is not necessary to hover over customers, it is prudent to be available to assist them when necessary.
Building up a list of clientele is often a slow process. Even so, you can help give your business an edge over others by ensuring that your shop gives a great first impression.