A Website Design should incorporate deliberate methods to communicate meaning and keep visitors on the website. Every successful website has in one way or the other stayed true to some basic design principles that are fundamental to the effectiveness of a website. Below, we’ll be focusing on what’s important in relation to the major principles in designing a quality website.
SIMPLICITY IS QUALITY
As much as possible, the website should be brief, concise, and succinct in all ramifications. Your website design should be devoid of ambiguity and vagueness, use related colors and readable typography; be explicit with words, and communicate relevance in simple and clear terms.
A “choking” website with excess/irrelevant fillings would confuse your visitors and divert their attention from the purpose the website was created for to ephemeral things like the conflicting colors or the tardy organization of the website.
Chiefly, any feature that does not communicate relevance or contribute to the overall significance of the website should be expunged.
AN ORGANISED LAYOUT
The website design should be such that the layout is structurally arranged, organized, and presentable. An organized layout gives your visitors convenient access to your content as well as the services offered.
Your website layout should be user-friendly, it should also foster easy navigation and easy clicking; as a matter of fact, a splendid layout would encourage your visitors to view more pages on your website, thereby increasing sustainability.
Confused about the type of layout your website needs? You can employ the grid arrangement and columns to simplify mobility. It’s simple and convenient.
Once your website takes a long to load, you’ll lose visitors. For some individuals, anything more than 4 seconds is too long. Don’t take any chances, nobody likes to wait.
Your website should be optimized— reduce the size of images, compress files, moderate the number of plugins and avoid irrelevant elements on your website.
A snail-like loading website is bad for business, it decreases your SEO ranking, reduces traffic, and jettisons profits.
CONSISTENCY WITH COLOURS AND FONTS
Consistency is key. The design of the website should be strategic and intentional such that all elements employed in the website design will correspond on all pages throughout the website.
The choice of colors should match that of the organization/institution that owns the website. Also, the choice of typography/font should be uniformed and consistent. When variation is needed for stylistic effects or for foregrounding, italicization or capitalization of the selected font should be employed.
To conclude, what your website does is that it communicates… It communicates either your services, values, product, brand, or market to your visitors. Any feature or element that appears on your website should communicate the purpose of the website. If it doesn’t communicate/enhance communication, it’s not needed.